Founder Cohort
100 Founder Sites. $997 + $50/mo. Public case study included.
The first 100 customers get the full Website Recycling rebuild · $997 one-time plus $50/mo (maintenance included from day one). Your before/after metrics get published as a public case study, and your founder-cohort perks attach to your seat for the life of the company.
Live seat counter
0 founders have already locked in. The founder cohort closes at 100 · after that, case-study + founder perks no longer apply.
Last updated ·
What the founder cohort means
Plain English. No fine print.
Founder cohort means · your founder-only perks (priority on new features, named credit in our case-study library, your seat number) are locked to your seat for the life of the company. Seat #1 stays seat #1 forever. The $997 price you pay is the price for your rebuild.
You own your content, your brand, your domain, and your customer data · forever. We own the proprietary build system that powers the site. The site itself is a managed subscription · the $50/mo keeps it live, hosted, maintained, and found. If you ever cancel, we email you a clean static export (HTML, CSS, images) so you can host it anywhere.
Your $997 covers the rebuild, AI-visibility package, and press release. The $50/mo maintenance is included from day one and keeps your site live, hosted, and found — every site stays on maintenance.
Why 100 specifically
100 isn't a marketing round number.
It's the smallest cohort that does six things at once. Once we hit 100, every one of these is already paid for · we don't need the founder discount anymore. That's why it ends.
Proof of concept
100 finished customer sites is the threshold where the category stops being a pitch and starts being a fact. Past 100, prospects stop asking 'has anyone actually used this?' because the case-study library answers for itself.
Sales army
100 happy founders, each locked into the founder cohort for the life of the company, each one a referral source with skin in the game. The founder perks are the bribe that buys a 100-person evangelism corps in year one.
Case study library
Every founder-cohort site gets its before/after metrics, AI citation deltas, and pixel-diff sign-off published as a public case study. 100 of those, across 100 small-business verticals, is the proof stack that closes the next 1,000 customers.
Living laboratory
100 sites running our exact stack means we feel every schema.org change, every new AI bot, every Lighthouse rule shift in real time. That's the operational moat · we ship fixes before our competitors hear about the problem.
MRR base
Every founder-cohort site stays on maintenance from day one. 100 founder sites → 100 maintenance subscriptions → recurring revenue floor that funds the next phase without venture money.
Defensible moat
Once 100 small businesses are running this stack and showing up in AI answers, nobody can launch a copy-cat by undercutting price. The proof has already accumulated.
What happens at seat 101
The cohort closes. Same price, no founder slot.
Seats 1-100
$997 + $50/mo
Founder cohort · public case study + founder perks.
Seat 101 onward
$997 + $50/mo
Same price · same deliverables · no founder case-study slot or perks.
We do not run a second founder cohort. We do not extend it. The number is 100 because the case-study library, the sales army, and the MRR base are funded at 100 · past that, the founder case-study slot and perks no longer apply.
From the field
"I've been a plumber for 19 years. My website costs me $89 a month and brings me zero calls. Meanwhile the new shop two towns over · ugly logo, terrible photos, made by a kid · shows up first when someone asks Siri 'who can fix a leaking water heater near me.' I don't even know what to ask my web guy to fix. I don't think he knows either."
That story is the entire reason Website Recycling exists. The founder cohort is for the next 100 versions of that plumber.
The math
Year one cost · founder seat vs the alternative.
Compared to a typical "built-right" small-business web project at retail (rebuild + hosting + maintenance). Your actual numbers will vary by vertical and complexity · this is a representative year-one ladder, not a guarantee.
Website Recycling · Founder Cohort
$7,382 year one total
- Website Recycling rebuild · one-time$997
- Maintenance · Growth tier · 12 mo @ $97$1,164
- Marina AI Secretary · 12 mo @ $200$2,400
- Edge hosting (included with maintenance · Cloudflare Pages)$0
- Domain · wholesale on Cloudflare Registrar$11
- Optional Q4 content refresh · 6 hr @ $135$810
- Year-one outlay$5,382
- Plus: optional add-ons + buffer (rounded ceiling)$2,000
- Comparable annualized stack · ceiling$7,382
Built-right alternative · retail agency stack
$50,388 year one total
- Custom small-business redesign · agency mid-market$15,000
- AEO consultant retainer · 12 mo @ $2,500$30,000
- Managed hosting + WAF · 12 mo$1,188
- Domain · retail registrar$20
- Plugin / theme licenses + dev support hours$4,180
- Year-one outlay$50,388
You save $43,006 in year one.
And you own your content, brand, and domain — with a clean static export anytime you ask.
Numbers are illustrative · based on industry-standard ranges for small-business redesigns ($3,000-$15,000) and AEO consultant retainers ($1,500-$25,000/mo). Your project may cost less. We make no guarantee of revenue outcomes or AI citation volume.
Founder cohort case studies
Case studies populate here as founder sites ship.
We don't ship fake testimonials. Every founder-cohort site gets its before/after metrics · pixel-diff sign-off, AI citation deltas, Lighthouse, schema audit · published as a public case study with the customer's permission. As they land, they appear here. Seat #1 ships first.
Currently published · 0 case studies · 0 seats sold
Lock my seat
100 seats still open.
One button. $997 one-time + $50/mo. Maintenance included. The full rebuild kicks off the moment your payment clears.
Lock my founder seat · $997Stripe-secured · $997 + $50/mo · maintenance included · 60-day money-back